The rectangular keychain design takes inspiration from the layout commonly seen on popular social media platforms, with a transparent center. The choice of capybaras, axolotls, and red pandas is mainly because of their “go-with-the-flow” personalities and high emotional intelligence — they coexist peacefully with many species. This perfectly reflects Generation Z’s desire for healing and their fondness for a calm, “chill” lifestyle under pressure.
 
This design blends the unique culture of Hong Kong’s coinage with Gen Z slang. The year 2012 symbolizes the birth period of Gen Z, while “67” carries no specific meaning — it’s a popular global meme. Its lack of meaning itself reflects our emotionally vacant yet healing temperament.